Frequently asked questions
We now have an FAQ list that we hope will help you answer some of the more common ones.
1. Does TEA replace our SEO agency?
No.
TEA does not execute SEO and does not compete with agencies.
We provide independent oversight to ensure strategy, direction and performance are aligned with business objectives.
Your agency continues execution.
2. Will TEA interfere with our in-house team?
No.
Our role is not operational.
We evaluate alignment, priorities and performance at a strategic level. We work collaboratively and respectfully with internal teams.
Oversight strengthens clarity. It does not disrupt workflow.
3. Compatibility with premium plugins
Tincidunt elit magnis nulla facilisis. Dolor sagittis maecenas. Sapien nunc amet ultrices, dolores sit ipsum velit purus aliquet, massa fringilla leo orci.
4. How is TEA different from a traditional SEO audit?
A traditional audit reviews tasks and technical elements at a point in time.
TEA provides structured governance.
We evaluate business alignment, execution direction, measurement clarity and leadership reporting — not just technical checklists.
5. How do you engage with our team or agency?
Engagement typically includes:
- Structured review sessions
- Data evaluation
- Strategy discussions
- Leadership-level summaries
We maintain professional collaboration with all stakeholders while remaining independent.
6. What type of businesses benefit most from TEA?
TEA is most effective for businesses that:
- Are investing significantly in SEO
- Have ongoing execution in place
- Require leadership-level visibility
- Operate in competitive or expanding markets
Oversight becomes meaningful when SEO is a serious investment.
7. How is your advisory fee structured?
Engagement is structured relative to:
- The scale of SEO investment
- Market complexity
- Organisational structure
- Geographic expansion
Oversight should represent a rational fraction of execution spend.
Our objective is investment protection, not cost inflation.
8. Will our agency feel threatened by TEA?
In most cases, professional agencies welcome structured oversight.
Clear expectations, defined alignment and objective evaluation often strengthen performance relationships.
TEA does not compete for execution work.
9. How frequently do you review performance?
This depends on the engagement model.
Some businesses require monthly structured oversight.
Others prefer quarterly governance reviews.
The structure is defined at the beginning of the engagement.
10. What if we are unsure whether we need oversight?
If SEO is a meaningful line item in your budget, independent evaluation is responsible governance.
A strategic discussion can help determine whether TEA is appropriate for your situation.